For years, Christian media have often been viewed as a backwater source – like something seen in a "Saturday Night Live" skit. A source for snickers, but not for sensible information.
But, as Dr. Ted Baehr, the publisher of Movieguide, likes to say, "The good news is: The bad news is wrong."
Recently, the National Religious Broadcasters (NRB) commissioned a study with respected pollster the Barna Group, and found that a majority of Americans "engage with Christian media."
The NRB reported on the survey's findings with this title: "Most Americans Engage with Christian Media, NRB and Barna Report."
The NRB notes in the findings: "More than 60% of American adults report consuming Christian media in some form, whether through television, radio, podcasts, news websites, social media, or YouTube. This is not an occasional interaction – among these users, half engage with Christian content at least once per week."
Barna defines "Christian media users" as "viewers, listeners, or readers of Christian media" or consumers of "Christian radio, Christian TV, Christian podcasts (not including sermons), Christian news websites," as well as users of social media with ...
